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The Company Principals
AAPT.PK
Barry Schwartz, age 63, has served as Chief Executive Officer and a director of the Company since its inception in 2003. Mr. Schwartz is a senior retail and operations executive with more than 30 years of experience in consumer durables and food. From 1995 to 1997, Mr. Schwartz served as the President of Chorus Line Corp., where he helped launch a concept apparel chain for an apparel manufacturer. From 1997 to 1999, Mr. Schwartz served as the Vice President of Cache, Inc., where he was responsible for the Company's profit and loss performance for the Northeast, Atlantic and Midwest territories. From 2000 to the Company's inception in 2003, Mr. Schwartz served as the President and Chief Executive Officer of Whizgrill, Inc., a quick service, casual dining restaurant chain. Mr.Schwartz created an upscale fast food concept that was competitive with other fast food chain stores.
Lisa Bershan, age 52, has been President, and a director of the Company since its inception in 2003. In 1978, Ms. Bershan founded Incredible Edibles, a chain of gourmet stores which she sold in 1986 to Piedmont Specialty Foods. Ms. Bershan was the President and Chief Executive Officer of Incredible Edibles during this time and also served on its Board of Directors. From 1986 to 1994, Ms. Bershan served as Vice President and Director of Sales with Piedmont Specialty Foods where she helped launch numerous snack food products into major supermarket chains. In 1994, Ms. Bershan founded Lisa's Gourmet Snacks, where she served as President and Chief Executive Officer and marketed unique foods including the first baked chips under the Lisa's Incredible Edibles brand. In 1999, she founded Java Joint Candies, a unique caffeine enhanced product and served as its President and Chief Executive Officer until 2001. Ms. Bershan was a consultant between 2001 and the time she co-founded the Company in 2003.
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Breakfast for Dogs
The humanization of pets
The ingredients and packaging of our products are positioned to maximize the trend towards the humanization of pets with a variety of shapes and flavors. As a result of this trend of the humanization of pets, the Company is focused on an exciting, new and unique concept in pet nutrition. We were the first line of commercial dog food specifically targeted for the morning meal, because “breakfast is the most important meal of the day” - for dogs too.
The fastest growing segment of the companion animal market is pet healthcare with annual revenues of $34 billion (bigger than the toy, pasta, and baby food industries combined), and growing at about 15% per year. The domestic pet market which includes 75 million dogs in the U.S. is driven by people who are becoming educated regarding healthcare, at the top of their economic cycle and have a high propensity to purchase health products for their pets.
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The Natural Pet Food Market
The fastest growing trend in the pet food industry today is the natural pet food sector. As awareness builds among consumers of potential links between commercial dog food deficiencies and the growing number of serious medical conditions in dogs, demand for super premium, natural dog food, and supplements rises in lock-step with their concerns.
Our marketing goal is for All American Pet Brands to emerge as the category leader at retailers with a full line of healthy, natural products. The strong trend toward the humanization of pets creates a natural transition for the consumer’s realization that dogs need to have two healthy meals a day starting with a healthy breakfast, supplemental nutraceuticals, and proper hydration.
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Veterinarian Endorsed
Heart health is not just a human concern
11% of all dogs have heart disease. As a leading authority on cardiac care for dogs, proper diet and exercise can lower the risk of heart disease.
All American Brands Super Premium Dog Food is ideally formulated with key antioxidant vitamins, chelated minerals, omega fatty acids, potassium and sodium to promote proper nutrition and heart health. In addition, there are (2) ingredients in All American Pet Brands that are not found in most brands of dog food, that can help dogs reduce the risk and effects of heart disease. These include: Taurine and L-Carnitine: Research indicates that additional Taurine may help maintain and improve canine cardiac function, and supplemental L- Carnitine protects the heart from stress, damage, and cardiovascular risk factors. Additionally L-Carnitine promotes the conversion of fat into energy while maintaining lean muscle mass and promoting the loss of overall body fat. “It’s also the food I feed my dog”. CATHY ”CAT” WILLIAMS, DVM Diplomate American College of Veterinary Internal Medicine (Cardiology)
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